NHS Blood and Transplant - The Fuel

NHS Blood and Transplant drive awareness and donor registration

Neil Phillips – Head of Strategic Marketing

BACKGROUND

Supplying around two million units of blood and receiving almost 3,500 organ donations a year, NHS Blood and Transplant (NHSBT) manages the national voluntary donation system for blood, tissues, organs and stem cells. These valuable donations are transformed into life-saving products that are used to benefit patients.

NHSBT plays a critical role in the continuing modernisation of the UK blood donation service and relies upon effective marketing to attract sufficient donors to meet the needs of NHS patients. (more…)

08/16/2019 Brand Guidelines, Brief, Budget, Design, General, Marketing No comments yet
Keeping it brief - we are the fuel

Five Top Tips for keeping it brief

So, you’ve found the right people with the right skills who you trust can deliver the design elements of your project. But how do you ensure that they produce the best possible results for you?

The answer is it’s all in the brief. The more information you provide the better the outcome will be, the devil really is in the detail! Grab yourself a coffee and take a moment to read our top tips to fuel your design brief writing skills. (more…)

09/19/2017 Brand Guidelines, Brief, Budget, Design, General No comments yet
Top Tips for buying design - we are the fuel

Top Tips for Buying Design

When you’re busy juggling numerous projects with deadlines looming ever closer creativity can become stifled and before you know it along comes the next campaign to get started. How often have you thought “if only I had more time to focus on that”, sound familiar?

From our years of experience working with busy marketing and communications teams we understand how quickly things need to move for you, then just when you think great we’ve done it, something needs to be changed… then change again and maybe change again some more! We understand the challenges and possible implications facing you so why not let us help fuel your creativity and make your life a little bit easier.

Design studios come in all shapes and sizes so how do you pick the best one for your project? (more…)

08/28/2017 Brand Guidelines, Brief, Budget, Design, General No comments yet
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