About us

The Fuel, a design agency that partners with clients to create unique brand distinctions and achieve strong results.

Our Mantra

Collaboration

We work closely with clients to understand their culture, people, brand, and customers. This process involves asking the right questions to shape the brief together.

BRAND AUDIT
–
QUALITATIVE RESEARCH
–
CUSTOMER SATISFACTION SURVEYS
–
WEBSITE AUDIT
–
CONTENT & SEO AUDIT

Energise

Using solid research, we refine and energise the brief, setting a clear direction for our creative team.

BRAND GUIDELINES
–
CREATIVE BRIEF
–
COLLATERAL IDENTIFICATION
–
DIGITAL STRATEGY & BRIEF
–
CONTENT & SEO BRIEF

Create

With a well-defined brief, our creative team delivers distinctive, cost-effective designs across all marketing channels, creating strong, unique brand identities.

CREATIVE CONCEPTS
–
WEBSITE DESIGN
–
APPS
–
SOCIAL MEDIA
–
EVENTS
–
ADVERTISING & PRINT

Evolve

This is only the start of the brand journey, we continually measure, test, challenge and evolve the campaign, to ensure the brand is ahead of the curve and continues to be a commercial success.

MEASURE & TEST
–
MYSTERY SHOPPER
—
QUALITATIVE RESEARCH
–
BRAND EVOLUTION
–
INDUSTRY BENCHMARK

ISO 9001 and ISO 14001

As a company, we have always taken the quality standards of our work, and the environmental effects of producing that work very seriously. As a result we have held both the ISO 9001 Quality Assurance, and the ISO 14001 Environmental Management Accreditations.

ISO 9001 and 14001 - we are the fuel

    We are proud of our work

    Some of the brands we have helped to promote

    Wyre Forest County Council

    Wyre Forest County Council

    Brochure, Concept
    England’s Economic Heartland

    England’s Economic Heartland

    Annual Reports, Brochure, Design, Exhibitions, Maps, Marketing, Print, Typesetting
    Port Lympne Hotel and Reserve Map

    Port Lympne Hotel and Reserve Map

    Concept, Design, Leaflets, Maps, Posters, Signage
    Sytner Group

    Sytner Group

    Campaign, Mailer, Marketing, Print
    Coleshill Aluminium

    Coleshill Aluminium

    Marketing, Websites
    Nuffield Trust

    Nuffield Trust

    Accessible PDF, Cross-Platform, Interactive media, Typesetting
    The Raw Materials Company Ltd

    The Raw Materials Company Ltd

    Branding, Cross-Platform, Interactive media, Marketing, Websites
    The Royal Parks

    The Royal Parks

    Leaflets, Maps, Print
    National Infrastructure Commission

    National Infrastructure Commission

    Accessible PDF, Annual Reports, Print
    Ideal Bathrooms

    Ideal Bathrooms

    Leaflets, Mailer, Print
    British Triathlon

    British Triathlon

    Accessible PDF, Exhibitions, Forms, Interactive media, Leaflets, Posters, Print
    ATP ATRS Limited

    ATP ATRS Limited

    Brochure, Exhibitions, Leaflets, Marketing, Posters, Print
    Department of Health and Social Care – ProCure22

    Department of Health and Social Care – ProCure22

    Brochure, Exhibitions, Marketing, Print
    Fire Protection Association

    Fire Protection Association

    Brochure, Exhibitions, Leaflets, Marketing, Posters, Print
    System C

    System C

    Exhibitions, Marketing
    NHS Confederation

    NHS Confederation

    Exhibitions, Interactive media, Leaflets, Posters, Print
    Royal Institute of British Architects

    Royal Institute of British Architects

    Brochure, Business, Print
    Ofsted

    Ofsted

    Accessible PDF, Annual Reports, Interactive media
    The King’s Fund

    The King’s Fund

    Annual Reports, Marketing, Print
    HM Revenue & Customs Welsh Language Unit

    HM Revenue & Customs Welsh Language Unit

    Forms, Interactive media, Print
    Ministry of Defence

    Ministry of Defence

    Annual Reports, Magazines, Print
    Department for Communities and Local Government

    Department for Communities and Local Government

    Campaign, Concept, Interactive media, Marketing, Print

    I would highly recommend them

    We have used Fuel for a number of years. They produce work to a very high standard, working closely with us to evolve exactly what we need.
    - England's Economic Heartland

    This is officially the best

    Once again, thanks for your hard work, this is officially the best presentation in NHSBT by a country mile!
    - NHS Blood and Transplant

    It never ceases to amaze me

    Thanks for all the hard work with the SA Forms and Notes as always. It never ceases to amaze me how brilliant you are at picking up on the detail – Good Job.
    - HM Revenue & Customs

    Responsive to our requests

    We have found the team at the fuel both responsive to our requests and collaborative in their approach. They have been very helpful in working with us to produce a Word template that reflects our corporate style and looks as professional as our typeset publications.
    - The King’s Fund

    You always go just that bit further

    Thank you so much for producing a great job, with such a tight deadline. You always go just that bit further to make sure it’s spot on every time.
    - NHS Blood and Transplant
    ATP ATRC
    Department of Health and Social Care
    Fire Protection Association
    NHS HEEM
    Her Majesties Revenue and Customs - HMRC
    Ideal Bathrooms
    The King's Fund
    Ministry of Defence
    NHS Blood and Transplant
    NHS Confederation
    Ofsted
    Royal Institute of British Architects - we are the fuel
    System C

    Read more about our latest news posts and be informed.

    World Backup Day – 31st March 2023

    World Backup Day is coming up soon and that day is dedicated to reminding people around the world about the need to back […]

    Learn more

    A guide to image quality

    You have probably seen poor quality printed images and wondered why they appear that way?… well, usually it’s due to the quality of […]

    Learn more

    Meeting the demands of Welsh Language Act 1993 with the Welsh Language Unit of HM Revenue & Customs since 2002.

    Lee Jones – Welsh Language Scheme Co-Ordinator BACKGROUND With approximately 20% of the population in Wales speaking Welsh, HMRC’s Welsh Language Unit provides an […]

    Learn more

    NHS Blood and Transplant drive awareness and donor registration

    Neil Phillips – Head of Strategic Marketing BACKGROUND Supplying around two million units of blood and receiving almost 3,500 organ donations a year, NHS Blood […]

    Learn more

    Contact us

    Drop us a line or give us a ring. We love to hear from you and are happy to answer any questions.

    EMAIL US

    studio@wearethefuel.co.uk

    GIVE US A CALL

    01675 465 558

    Toggle Map