The Fuel

About us

The Fuel: we are not just any design agency, we partner with our clients to craft distinctive, impactful brands through a straightforward, no-nonsense approach. We focus on what truly matters to achieve exceptional results, stripping away unnecessary complexity to deliver solutions that drive growth and set our clients apart.

Our Mantra

Collaboration

We collaborate closely with clients to understand their culture, people, brand, and customers, engaging in a process that involves asking the right questions to shape the brief together.

Energise

We sharpen and energise the brief, aligning it with the client’s vision to establish a clear, strategic direction that drives impactful results.

Create

With a well-defined brief, you our client, will gain distinctive, cost-effective designs that elevate their brand across all marketing channels. These designs forge strong, memorable brand identities that resonate with their audience and set them apart in the marketplace.

Evolve

This is only the start of the brand journey, we continually measure, test, challenge and evolve the campaign, to ensure the brand is ahead of the curve and continues to be a commercial success.

MEASURE & TEST
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MYSTERY SHOPPER
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QUALITATIVE RESEARCH
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BRAND EVOLUTION
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INDUSTRY BENCHMARK

ISO 9001 and ISO 14001

As a company, we have always taken the quality standards of our work, and the environmental effects of producing that work very seriously. As a result we have held both the ISO 9001 Quality Assurance, and the ISO 14001 Environmental Management Accreditations.

Outdoor Promotional Material Brochure

Now is the perfect time for a fresh outdoor display solution.

This new Outdoor Brochure showcases an expanded range of innovative products designed to inspire you and your customers.

WHAT’S INSIDE?

FLAGS & BANNERS

Perfect for car forecourts, festivals and promotions

TENTS & GAZEBOS

Shelter and branding combined for sports events & markets

BARRIER & PAVEMENT SIGNAGE

Guide your visitors and define spaces effectively

WAYFINDING SOLUTIONS

Ensure smooth navigation at any outdoor venue

Our mission

We are dedicated to providing services that help you achieve your goals and bring your vision to life with impact and precision.

Our history

With over 30 years of experience, we have provided innovative marketing and design solutions to clients in both the public and private sectors. We've continually adapted to industry changes to deliver the best communication strategies for our clients.

Our people

We are a no-nonsense company dedicated to providing services that help you achieve your goals and bring your vision to life with impact and precision. Our experienced team of marketers and graphic designers creates campaigns that effectively engage your audience. As a small, agile team with big ideas, we serve as a trusted extension of our clients' marketing efforts, focusing on delivering results that exceed expectations every time.

Our focus

We are passionate about making our clients and their brands shine, driven by what excites you and your team.

We are proud of our work

Some of the brands we have helped to promote along the journey

Wyre Forest County Council

Brochure, Concept

England’s Economic Heartland

Annual Reports, Brochure, Design, Exhibitions, Maps, Marketing, Print, Typesetting

Port Lympne Hotel and Reserve Map

Concept, Design, Leaflets, Maps, Posters, Signage

Sytner Group

Campaign, Mailer, Marketing, Print

Coleshill Aluminium

Marketing, Websites

Nuffield Trust

Accessible PDF, Cross-Platform, Interactive media, Typesetting

The Raw Materials Company Ltd

Branding, Cross-Platform, Interactive media, Marketing, Websites

The Royal Parks

Leaflets, Maps, Print

National Infrastructure Commission

Accessible PDF, Annual Reports, Print

Ideal Bathrooms

Leaflets, Mailer, Print

NHS Blood and Transplant

Animations, Annual Reports, Campaign, Exhibitions, Forms, Interactive media, Leaflets, Magazines, Marketing, Newsletters, Posters, Print, Social Media, Video