World Backup Day - 31st March 2023

World Backup Day – 31st March 2023

World Backup Day is coming up soon and that day is dedicated to reminding people around the world about the need to back up their important data, files, and information to prevent data loss. The day was established to encourage individuals and businesses to take proactive steps to protect their digital information from disasters such as cyberattacks, hardware failure, natural disasters, theft, or accidental deletion. It serves as a reminder that creating and maintaining backups is a simple and effective way to safeguard your valuable data and prevent the potentially devastating consequences of losing it. (more…)

A guide to image quality

A guide to image quality

You have probably seen poor quality printed images and wondered why they appear that way?… well, usually it’s due to the quality of the original image that was supplied for printing.

This guide is to enable you to obtain the best quality image when printing from the supplied images. So you do not need to worry about vector files, like ai or eps vector files! (more…)

Her Majesty's Revenue & Customs - The Fuel

Meeting the demands of Welsh Language Act 1993 with the Welsh Language Unit of HM Revenue & Customs since 2002.

Lee Jones – Welsh Language Scheme Co-Ordinator


With approximately 20% of the population in Wales speaking Welsh, HMRC’s Welsh Language Unit provides an essential capability that ensures Welsh language customer needs are met by the organisation.

“We put our customers at the heart of everything we do and are committed to making it as easy as possible for them to deal with us”, explains Lee Jones, Team Leader of the Welsh Language Unit. “Our aim is to administer tax systems fairly and efficiently by enabling customers to comply with their obligations and receive tax credits and other entitlements. Delivering high-quality Welsh language documentation and materials is critical to our Welsh speaking customers.”

The Fuel’s team work hand in hand with our Welsh Language Unit.


NHS Blood and Transplant - The Fuel

NHS Blood and Transplant drive awareness and donor registration

Neil Phillips – Head of Strategic Marketing


Supplying around two million units of blood and receiving almost 3,500 organ donations a year, NHS Blood and Transplant (NHSBT) manages the national voluntary donation system for blood, tissues, organs and stem cells. These valuable donations are transformed into life-saving products that are used to benefit patients.

NHSBT plays a critical role in the continuing modernisation of the UK blood donation service and relies upon effective marketing to attract sufficient donors to meet the needs of NHS patients. (more…)

Macmillan coffee morning here at we are the fuel

The Fuel hosts Macmillan’s World’s Biggest Coffee Morning

The World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. We chose to support this worthy cause by hosting our own coffee morning at our Coleshill studio on 29th September, inviting neighbouring businesses to pop in for a coffee and slice, or two, of cake!

Our Director of Sales, Faye Hollinsworth said “It’s great to see so many new faces. I’d like to thank all those who gave up their time to pop round and join in.(more…)

Keeping it brief - we are the fuel

Five Top Tips for keeping it brief

So, you’ve found the right people with the right skills who you trust can deliver the design elements of your project. But how do you ensure that they produce the best possible results for you?

The answer is it’s all in the brief. The more information you provide the better the outcome will be, the devil really is in the detail! Grab yourself a coffee and take a moment to read our top tips to fuel your design brief writing skills. (more…)

Top Tips for buying design - we are the fuel

Top Tips for Buying Design

When you’re busy juggling numerous projects with deadlines looming ever closer creativity can become stifled and before you know it along comes the next campaign to get started. How often have you thought “if only I had more time to focus on that”, sound familiar?

From our years of experience working with busy marketing and communications teams we understand how quickly things need to move for you, then just when you think great we’ve done it, something needs to be changed… then change again and maybe change again some more! We understand the challenges and possible implications facing you so why not let us help fuel your creativity and make your life a little bit easier.

Design studios come in all shapes and sizes so how do you pick the best one for your project? (more…)