About us

We have been providing innovative and effective design and artwork solutions to a wide variety of clients across both the public and private sectors for the last 26 years. Throughout that time we’ve worked hard developing our business, with the aim to always provide the best solutions that exceed our clients expectations.

If you speak to anyone that knows us, they will tell you that everyone at the fuel are easy to work with, knowledgeable and extremely good at what they do. Our team is by necessity, highly experienced, practical, and very customer focused. Our structure enables us to work efficiently and effectively on all varieties of creative and technical challenges, whatever the timescales involved.

We are often called upon to solve our customers problems or dilemmas and with all those years of experience, there really isn’t much we haven’t seen, or that hasn’t been thrown at us that we couldn’t cope with.

We have all the right tools

We can provide you with a full range of design, print, digital and interactive production services. You can utilise just one, or as many of them as you like. We have the right tools to do your job, and over 28 years of experience mastering them.

Fuel your Design

The creativity and delivery of your design should always encapsulate everything you stand for, thus ensuring that your brand and message are communicated effectively and successfully.

Typesetting & Typography

A well-designed brochure without great typography is only half the job. Badly laid out type will fail to deliver it’s content successfully. Whilst well laid out type will go unnoticed, but will be a joy to read. Typesetting is a real skill that very, very few design companies, however creative they may be, possess anymore.

Fuel your Digital

Interactive media is an essential aspect for all successful businesses today. This includes a multitude of formats such as your company website, social media, interactive on-line forms, accessible PDF’s, HTML converted documents, Apps, DVD’s and EBook platforms. Everything you need to compete in today’s digital world across all devices.

Fuel your Print

When it comes to print, we have it all covered. From stationery, flyers and posters through to brochures, reports and complex bespoke campaign and marketing material. We have digital print facilities in-house, or can place your project with one of our long established print partners, to ensure you have the best possible print solution for your project.

Fuel your Exhibitions

We have a very talented exhibition and display design team that can create and manufacture amazing looking modular and custom built exhibition stands that best suit your needs and exhibiting objectives. We also provide large format printing, graphic panels, cut vinyls, window graphics, portable displays and visual merchandising.

Microsoft Word Specialists

For all those times when you need your document to be produced in Word, but you still need it to look as good as a printed document. We have the specialist skills in‑house to not only make your Word document look amazing and designed to your company’s corporate style and brand, but also to be fully interactive and editable for future authors changes.


ISO 9001 and ISO 14001

As a company, we have always taken the quality standards of our work, and the environmental effects of producing that work very seriously. As a result we have held both the ISO 9001 Quality Assurance, and the ISO 14001 Environmental Management Accreditations since 1998.


Just click on the required image to see a selection of some of our work.

NHS Blood and Transplant

Marketing and Campaign Material

Department for Communities and Local Government

Interactive Campaign Material

Ministry of Defence

Magazines, Brochures and Interactive Newsletters

HM Revenue & Customs Welsh Language Unit

Printed and Interactive Forms and Booklets

The Raw Materials Company

Branding & Website

Buckinghamshire County Council - England’s Economic Heartland

Branding, Reports & Exhibitions

Coleshill Alluminium


The King’s Fund

Production of Commissioned Reports and White Papers


Annual and Regional Reports

RIBA Publishing

Legal and Technical Publications

NHS Confederation

National Campaigns, Internal Staff Engagement and Guidance Materials

System C

Product Marketing and Exhibition Stand Design and Build

Nuffield Trust

Author’s Documents

Department of Health (ProCure22)

Exhibition Stand Design and Build


Brochures, Technical Manuals, Adverts, Exhibition and Promotional Material

British Triathlon

Conference and Marketing Materials

Wyre Forest County Council

Summer Activity Programme

Department for Communities and Local Government

Ebbsfleet Consultation and Development Materials

Coventry Council

Concept Designs and Ideas for the Godiva Festival

Ideal Bathrooms

Direct Mail Campaign

National Infrastructure Commission

Commissioned Report

Rothschild & Co

Interactive Maps

The Royal Parks

Guide Maps

Fire Protection Agency

General Marketing and Promotional Membership Materials

Case Studies

HM Revenue & Customs

Meeting the demands of Welsh Language Act 1993 with the Welsh Language Unit of HM Revenue & Customs since 2002.

NHS Blood and Transplant

Helping NHS Blood and Transplant to meet the ever-growing demand for blood and organ donation in the UK.

NHS Institute

How we helped NHS Institute to improve collaboration and deliver accessible resources to support NHS transformation.

British Triathlon

Evolving the brand of the British Triathlon Federation following the sports success in London 2012 Olympic Games.



HM Revenue & Customs

"Thanks for all the hard work with the SA Forms and Notes as always. It never ceases to amaze me how brilliant you are at picking up on the detail – Good Job."

NHS Blood & Transplant

"Thank you so much for producing a great job, with such a tight deadline. You always go just that bit further to make sure it’s spot on everytime."

The King’s Fund

"We have found the team at the fuel both responsive to our requests and collaborative in their approach. They have been very helpful in working with us to produce a Word template that reflects our corporate style and looks as professional as our typeset publications."

Contact Us

18 The Courtyard, Gorsey Lane, Coleshill, Birmingham B46 1JA
Tel: 01675 465 558.